La importancia de la música en la publicidad y la marca

 

Most individuals can't imagine their lives without music. Despite our varied musical tastes, music has the potential to bring us together and evoke a wide range of emotions. Music can be a powerful memory aid, much like smell. My friend just confessed to me that the only way he can listen to Phantogram's "Mouthful of Diamonds" without thinking of the Gillette commercial is to see the commercial. That's a big deal, because it shows how much weight music has in marketing and branding.

The emotional impact of a film on its audience is directly related to the music or soundtrack used in the film. A strong emotional connection might be sparked by a film's storyline alone, but music can really set the mood. Think back on the final kiss in your preferred romantic comedy. When you thought about it, how did you feel? Is there a particular tune that comes to mind when you think about what happened? Probably. What if there hadn't been any music playing? No, I doubt it. You were probably moved primarily by the music. This is also true in the world of marketing. The incorporation of music has the potential to evoke an emotional response from consumers and establish a bond between them and the brand.

The appropriate music selection is perhaps more crucial in advertising than using music at all. Marketers should know their message and choose music that says something similar. It would be awkward to hear a song about heartbreak in a commercial for Domino's Pizza. Make sure the beat of the song and the commercial are in tune. There needs to be synergy between the commercial's pacing and the song's rhythm. If you want your commercial to stand out from the crowd, don't use a song from the top 40. Instead, use a catchy but less popular tune. Top 40 songs are played so often on the radio, in stores, and elsewhere that they become tedious and easy to forget, despite appearances to the contrary. If you want your commercial to stand out and be memorable, choose an obscure but captivating tune. Honda's "The Dreamers" commercial is a moving demonstration of the power of music in advertising.

The song breathed new life into the commercial while maintaining the right tempo and message throughout. Honda's goal is conveyed through the song's pace and smooth shots, while phrases like "walking on a dream" and "running for the thrill of it" provide the lyrics.

To investigate the significance of music in people's lives, Sonos collaborated with Apple Music and neuroscientist Daniel Livitin. They discovered that musically inclined couples spend an extra three hours per week bonding at home. This is a crucial number for businesses to consider when planning their marketing strategies. Despite the fact that this statistic is about interpersonal connections, it is critical to realize that brands need to establish personal ties with consumers and should acknowledge that it is possible to do so. Companies need to understand that their brand and the customer form an inseparable pair. Each person's actions have an impact on the other. Let the customer spend an extra three hours with your business by using the proper music in commercials so they can "hear" the ad as well as "see" it.

Ads with music transport viewers to a different world than those without it, whether they air on TV, Facebook, Instagram, or elsewhere. Although music may not seem like a major factor in advertising, it contains the dynamism to help develop and sustain ties between a business and its consumers.

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