VNYL Acquires Vinyl Me, Please, Vows to Rebuild Trust and Bring Back the “White Glove” Vinyl Experience
After months of mounting customer frustration and operational turmoil, the once-revered subscription vinyl service Vinyl Me, Please (VMP) has a new lifeline. Direct-to-consumer music company VNYL has officially acquired the struggling brand, aiming to restore its reputation and reimagine its future.
The move comes after VMP reportedly entered liquidation earlier this year, leaving many loyal subscribers with unfulfilled orders and unanswered questions. A liquidation notice filed in April named Vinyl Liquidators LLC as the recipient of VMP’s remaining assets, according to the Denver Post.
A New Era for VMP
The reins of the revitalized VMP will now be held by Nick Alt, founder of VNYL, who steps in as CEO, and Emily Muhoberac, President of VNYL, who will also serve as President and COO of VMP.
In a statement released on June 3, the new leadership team outlined a clear mission: to rebuild trust, honor previous commitments, and return to delivering the premium vinyl experience that customers once loved.
“Vinyl customers deserve a white glove experience and that’s far from what they’ve gotten recently,” said Muhoberac. “We intend to do that by getting back to the fundamentals of VMP with a great customer experience.”
The team isn’t downplaying the mess they’ve inherited. VNYL openly acknowledged that VMP had suffered from “fulfillment delays, operational breakdowns, and unmet customer expectations.” Now, the focus is on repair and renewal.
Three Brands, Three Audiences
VMP now becomes part of a trio of direct-to-consumer vinyl brands under the VNYL umbrella, alongside VinylBox and the original VNYL brand. With access to VNYL’s proprietary technology—used to track real-time music behavior across platforms like Spotify, Apple Music, and Discogs—the group plans to deliver smarter curation and reduce waste.
According to Alt, this multi-brand approach is about meeting listeners where they are:
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VMP will cater to premium audio collectors and audiophiles.
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VinylBox is targeted at millennials who seek both aesthetics and quality.
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VNYL is designed for Gen Z and Gen Alpha newcomers looking for affordable, curated records for their first turntables.
“Our philosophy is simple: not every collector is the same,” said Alt. “Some customers want a Blue Note Anthology box set. Others are counting the days until the new Reneé Rapp LP drops. We’re building different clubs to serve different types of listeners – with pricing and curation that actually match their needs.”
Earning Back the Community’s Trust
Still, before any grand plans can take hold, the most immediate priority is restoring faith in VMP.
“For now, it’s about making things right, listening closely, and proving – through action – that VMP is still worth believing in,” Alt added.
The comeback story of Vinyl Me, Please is just beginning—but with experienced leadership, targeted innovation, and a clear-eyed focus on customer satisfaction, this once-beloved brand may yet earn its second chance.
Stay tuned. The needle is just dropping.
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